About Lassie

Since 2020, we've been on a mission to give every pet the chance of a long, healthy, happy life - by building a different kind of pet insurance, one that starts with prevention.

+1 million paws safely insured with Lassie

The first preventive pet insurance

Good care shouldn't start at the vet. It starts at home, every day - and that belief shapes everything we build

Every breed, every age

No breed or age restrictions in our veterinary care insurance.

Prevention built in

The first insurance to reward learning about your pet's health with a lower price.

100+ Employees

And most of us are pet parents too.

Available in 3 countries

+1 million paws across Sweden, Germany and France.

More than just insurance

We’re here for the small questions, the big moments, and the everyday care in between.

With Lassie, pet insurance starts before something happens.

The pet parents behind the idea

Hedda grew up close to veterinary care. Sophie brought years of pet insurance experience. Johan believed technology could make insurance easier to use. Together, they built Lassie in Stockholm in 2020. A pet insurance with prevention at its heart.

Built by people who get pet life.

We are 100+ people across Sweden, Germany, and France. Vets. Insurance specialists. Engineers. Designers. Customer care teams. Most of us are pet parents too. So we know the joy. The worry. The small questions. The big decisions. That’s what we build for.

Care should start before something happens.

Lassie brings insurance, guidance, and rewards together, helping pet parents learn simple care habits, get cover when life happens, and feel more prepared for everyday pet life.

Keep the cuddles. We'll sort the admin.

Created and built by loving pet parents