What is the best pet insurance in Sweden in 2025?
Finding the right protection for your dog or cat is not always easy, despite the large selection of pet insurance. The most common questions pet parents ask are: "Which pet insurance is the best?", "Do you really get compensation for expensive veterinary costs?" and "How satisfied are other customers?".
For 2026, there are clear answers – based on independent assessments and facts. Lassie has been named a test winner by the Swedish Consumers' Insurance Bureau and also has the most satisfied pet insurance customers in Sweden.
Top ratings four years in a row
To find the best pet insurance, it's not enough to compare prices – the protection needs to work in everyday life and when it really matters. The Swedish Consumers' Insurance Bureau (Konsumenternas Försäkringsbyrå), Sweden's leading independent guide for insurance, conducts annual evaluations that help consumers compare and find the right insurance.
Once again, Lassie's Gold package (formerly Large) received the highest rating from the Bureau. With 4.5 out of 5 possible points, Lassie ranks at the top for the fourth consecutive year (2022–2025). This means that Lassie is "Best in Test" over time.
What do the experts evaluate?
The Bureau evaluates pet insurance based on clear and weighted criteria to determine how well the protection holds up in the event of serious illness or injury. The most important assessment areas are:
Veterinary care compensation: The single most important factor – how much the protection actually covers when it matters.
Deductibles and terms: How reasonable and fair the conditions are for you as a pet parent.
Comprehensive protection: Coverage for, among other things, medicine, rehabilitation, and advanced diagnostics, such as MRI and CT examinations.
Highest customer satisfaction 2026
A strong protection is not enough if the service does not measure up. Therefore, the Swedish Quality Index (SKI) conducts an independent survey of customer satisfaction every year. For the second year in a row (2024 and 2025), Lassie received the highest score in the pet insurance category. The SKI report is based on nearly 2,000 interviews with pet insurance customers. While general market satisfaction dropped in 2025, Lassie ranks at the top with 78 out of 100 points (market average: 64.2). A score above 75 is considered "excellent" in this index and demonstrates extremely strong customer loyalty.
What do customers appreciate most?
Simplicity and ease of use: Customers appreciate the smooth digital experience via the app without complicated paperwork.
A proactive partnership: The preventive way of working that helps pet parents reduce the risk of injuries and illnesses.
Speed and care: Cases are handled quickly, often with direct settlement, combined with support described as accessible and human.
Our packages – protection for different needs
Lassie offers clear and transparent solutions that can be adapted to your life situation. You can choose between three levels of protection, all of which cover veterinary care, but with different maximum limits and add-ons:
Bronze: Solid basic protection
Covers veterinary costs up to SEK 30,000 per year.
Dental care: Includes coverage for accidents and TR (FORL).
Digital vet calls: Included free of charge.
Hidden faults: Included in the coverage.
Deductible: Selectable
Silver: The all-round package
Veterinary care coverage up to SEK 120,000 per year.
Includes compensation for medicine (up to SEK 6,000/year) and rehabilitation (up to SEK 6,000/year).
Advanced diagnostics: Included (e.g., MRI and CT).
Special coverage: Includes prescription food (up to SEK 3,000/year), milk teeth, and C-sections.
Dental, digital vet & hidden faults: Included.
Gold: Our test-winning package
The most comprehensive protection with a veterinary care coverage of up to SEK 160,000 per year.
Highest compensation for medicine (up to SEK 160,000/year) and rehabilitation (up to SEK 12,000/year).
Special coverage: Includes prescription food (up to SEK 6,000/year), radiation and chemotherapy, milk teeth, and C-sections.
Dental, digital vet & hidden faults: Included with maximum coverage.
Selectable deductible for all plans. Life insurance and breeder insurance can be added as optional extras.
See your price for the 2026 test winner now.No restrictions on breed or age
Lassie stands for inclusion. We have no breed restrictions and no age limits. All dogs and cats are welcome and receive access to the same test-winning protection. The individual price depends, among other things, on your pet's breed and age.
More than just protection: Lassie's prevention program
What makes Lassie unique is our focus on preventing injuries and illnesses before they occur. In the Lassie app, you gain knowledge about your dog's or cat's health. This pays off in two ways: You reduce the risk of illnesses and injuries, while collecting points that can be converted into a discount of up to SEK 500 on your annual insurance price.
