Lassie

About Lassie

We created Lassie to help you take care of your dog or cat, both before and after the injury. You could say that Lassie holds your hand (and your best friend's paw).

dog and person

Safety, everywhere

The point of insurance is to feel confident about getting help if something does go wrong. Yet pet owners are often left out in the cold, for example by tailor-made insurance policies that exclude the most common diseases for that particular breed. It doesn't feel very safe. That's why we've created an insurance policy that wants to stand up for all our four-legged friends, just like they always do for us.

Lassie in the media

Founders Press 2023

As pet owners turn to mobile insurance apps, Lassie raises $25M Series B led by Balderton

28 November 2023 / Read more!
Hedda Båverud Olsson and Louie 2021

Animal insurance company Lassie raises SEK 260 million

28 November 2023 / Read more!
Co-Founder Lassie Hedda Båverud Olsson

Defying the recession - Lassie has doubled since July (!): "Ecosystem for animals"

2 October 2023 / Read more!
Co-Founder Sophie Wilkinson

The pet insurer is moving towards 100 million

12 July 2023 / Read more!
App

Lassie tops when Konsumenternas rates dog insurance

25 May 2023 / Read more!
Co-Founder Lassie Hedda BåverudOlsson

Swedish pet insurance is growing in Germany: "Huge potential"

6 April 2023 / Read more!

Frequently asked questions about us

How do you process my personal data?

Lassie is the data controller for all personal data that you provide to us or that has been collected by us from a third party. We collect and process your personal data in accordance with the Personal Data Act (PUL) in order to issue and administer insurance policies and process claims.

If you wish to contact us regarding our privacy policy or data protection in general please contact our Data Protection Officer, via email at dpo@lassie.co. You can also send a letter marked "Dataskyddsombud" to Surbrunnsgatan 14 114 27 Stockholm.

Who are your insurers?

Lassie AB is an insurance intermediary licensed by the Swedish Financial Supervisory Authority and registered with the Swedish Companies Registration Office. Lassie also has an agency agreement with Dina Försäkring AB, which means that Lassie represents Dina Försäkring AB in respect of the insurance to which these insurance conditions relate.

What is Lassie?

Lassie AB is an insurance intermediary licensed by the Swedish Financial Supervisory Authority and registered with the Swedish Companies Registration Office. Lassie also has an agency agreement with Dina Försäkring AB, which means that Lassie represents Dina Försäkring AB in respect of the insurance to which these insurance conditions relate.

  • The best for your best friend. With personalised service and, in our opinion, really kind terms, we've built an insurance policy that lets you focus on creating more memories with your best friend. Download the app, get Lassie and invite your friends.

  • We help you help your animal. The highest compensation on the market is all well and good, but many of the most common injuries and illnesses are actually completely avoidable. That's why we help you prevent them with the right knowledge and personal advice. All to make sure your pet is as healthy as possible.

  • More help, for less. Lassie is the first insurance policy that rewards you for giving your pet all the conditions for a healthy life. The more you learn, the less you pay. That's what we call a real win-win.

What happens if you go bankrupt?

If Lassie should go bankrupt for any reason, it does not mean that you no longer have any insurance. Dina Försäkring AB is the insurer and even if Lassie is no longer in existence, your insurance will continue to be held by the insurer, in accordance with the contract you entered into when you bought your insurance.