Last updated: 2021-06-02

Lassies Cookie Policy

Why and for whom?

Lassie AB org. nr 5592688310 ("Lassie", "we", "us", "our") uses cookies and other tracking technologies ("Cookies") to improve your user experience.

This Cookie Policy ("Policy") describes Lassie's use of Cookies by explaining what Cookies are, how we use them and how you can control the use of Cookies when you use our service - Lassie - and/or our website (collectively, the "Site"). The Policy does not inform about the use of Cookies that are essential for us to provide the Site and its features to you (so-called "essential cookies")

For more information on how we process your personal data in relation to Cookies, please see our Privacy Policy.

What are Cookies?

A Cookie is a text file sent from the Site and stored on your computer, mobile phone or other device used to visit the Site.

Cookies help us, for example, to recognise the device you are using for the next time you visit the Site, to provide certain necessary functions and to document user behaviour on the Site.

How long is the cookie stored?

There are two different types of cookies; session cookies and persistent cookies.

Session cookies are deleted from your device when you close your browser (e.g. Internet explorer, Safari or Google Chrome).

Permanent cookies remain on your device after you close your browser. It lasts as long as specified in the cookie or until you delete it yourself.

Lassie's use of Cookies

We use the following types of cookies:


The cookie helps us remember your choices (e.g. username, language, etc.) and can tell us how you have integrated with the Site to make the service more personalised.


The cookie analyzes how visitors use the Website and monitors the performance of the Website. This helps us to identify and fix any problems. For example, we may use performance cookies to keep track of which pages are most popular or how long it takes for a page to load.

Operation and optimisation

Cookies help us to ensure that the Website is working properly. They also give us information so we can test new ideas and improve the Site.


Cookies help us to be more relevant in our communications with you and improve your experience. We can do this by collecting information about how you interact with the Website.

These Cookies are often placed by a third party for the purpose of managing the performance of advertisements, displaying advertisements and/or building user profiles to determine the display of advertisements elsewhere.

First-party cookies

First-party cookies are set by the Site on your device and can therefore only be read by you or us.

  1. Name: segment
    Type: function
    Purpose: segment analyses data to understand trends
    Duration: 12 months

  2. Name: Intercom
    Type: Function
    Purpose: Used by Intercom for communication (chat and email) with our customers
    Duration: 9 months

  3. Name: Google Analytics
    Type: Performance
    Purpose: Registers a unique ID that is used to generate statistical information about how visitors use the website.
    Duration: 26 months
Third party cookies

The cookie is set by a party other than us when you visit the Site.

Lassie only uses trusted third parties. Third-party cookies are used, for example, to understand our users' needs and to obtain information about the effectiveness of our marketing. Third-party cookies may be used in some cases on websites other than the Site. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. We are unable to provide detailed information about these and therefore refer you to their respective policies.

We use these service providers:

  1. Provider: Doubleclick
    What does it do? Used by Google Ads to engage visitors who are likely to convert to customers based on the visitor's online behaviour across websites.
    More info:

  2. Provider: GA Audiences
    What does it do? Used by Google Ads to engage visitors who are likely to convert to customers based on the visitor's online behaviour across websites.
    More info:

  3. Provider: Facebook Custom Audiences
    What does it do? Used by Facebook to deliver a suite of advertising products, such as real-time bids from third-party advertisers.
    More info:
Manage cookies

When you visit the Site for the first time, we ask you to consent to the use of non-essential cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have consented to, you can use your browser settings to accept, refuse and delete Cookies (usually found under "Help", "Tools" or "Edit"). Please note that you may not be able to use all features of the Site if you choose to refuse Cookies.

Changes to this policy

We reserve the right to make changes to this Policy. Where the change affects our obligations or your rights, we will provide advance notice of the changes so that you have an opportunity to review the updated Policy.


We have appointed a Data Protection Officer who can answer questions about Cookies and other issues relating to how we process your personal data.

Contact details for Lassie's Data Protection Officer:
Angelica Holmgren